Greg Robertson's profile

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Greg Robertson
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Concept-driven advertising is about lodging an overriding thought about your company or product that readers or listeners can understand and remember easily, regardless of what one or another ad in the series is focusing on.  Below are a few ads from campaigns I've created as a Copywriter (and occasional Art Director) for companies in a range of industries, from packaged goods to professional services to funeral homes and more.
Consumer Packaged Goods professional services Senior Marketing
Creative Team: Greg Robertson, Copywriter / Guenther Weiden, Art Director
Consumer Packaged Goods professional services Senior Marketing
Creative Team: Greg Robertson, Copywriter / Nancy Carle, Art Director​
Consumer Packaged Goods professional services Senior Marketing
Creative Team: Greg Robertson, Copywriter / Doug Conner, Art Director​
Consumer Packaged Goods professional services Senior Marketing
Creative Team: Greg Robertson, Copywriter / Greg Robertson + Guenther Weiden, Art Directors
Consumer Packaged Goods professional services Senior Marketing
Creative Team: Greg Robertson, Copywriter / Greg Robertson + Guenther Weiden, Art Directors
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Greg Robertson's profile

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Greg Robertson's profile
Quincy, MA, USA

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This project uses examples from ad campaigns that I conceived, wrote, and in several cases also art directed.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial